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The traffic quality is amazing. Your results may vary. We all put up with FB's BS because their traffic is gold. Yes the lead gen feature isnt great but if you

by 55555 6y ago

The traffic quality is amazing. Your results may vary. We all put up with FB's BS because their traffic is gold. Yes the lead gen feature isnt great but if you can't profit from FB traffic you are doing something wrong.

nolok 6y ago
I'm not saying I can't profit, didn't say that at all. I'm saying if I have a buck to put, it's worth several times more on adwords than on fb. If you are traffic starved then sure fb could be usefull but I suspect the vast majority of small/medium business runs out of ad budget before they run out of adwords growth capabilities, and they value qualified leads much more than raw traffic. Again OF COURSE it varies by business and I'm sure other people have the opposite experience, but mine has been clear cut and I shared it.
- aerosmile 6y ago
  You shared it without enough nuance, and that turned it into misleading information for most people out there. The fact that you wrote a lengthy piece and gave yourself a lot of credit as a marketer only further exacerbated the negative learnings for anyone who read your first piece. I am glad you received an immediate rebuttal, which leads me to hope that not too many young entrepreneurs were led to turn their back on what's arguably one of the most important marketing channels, and for many companies the only viable one.
  - nolok 6y ago
    I disagree with your point but I want to answer one part in particular: > gave yourself a lot of credit as a marketer I in no way intended to do that. If I did, I apologize. I may be bad, or good, or decent, or terrible at it, I don't know. The point I was trying to make on that part of my original comment was simply: I do spend time on my campaign and A/B test difference, not as-in "I'm great", but as-in "I didn' just make my first campaign there in 5 minutes without trying to improve it or learn from my mistakes" because I think anecdotal evidences given from that point of view have no value at all. So again, sorry if that is indeed what can be understood in what I wrote because that would be egoistical and wrong, but I genuinely don't believe that's what I wrote.
  - dylan604 6y ago
    I absolutely did not have the same reaction you had to their post. The very first sentence could be read as a broad brush statement, but the rest of the post makes it clear it was based on their personal experience. If that wasn't understood, then either the full post wasn't read or reading comprehension isn't as strong with some readers (ESL could factor).
- dhimes 6y ago
  What is the price-point of what you sell? Do you sell a $20 product, a $200 product, a $2000 product? Google has gotten expensive, a bidding for adwords with a $20 product has never seemed like a good idea to me.
  - nolok 6y ago
    It obviously fluctuates but to take the most recent one I updated, for a ~300 euro sale point (shipping excluded), physical product, in France, contested market (not a mass market product, many small vendors, no clear leader but also no brand attachment) my cpa runs at about 25 euros. I have never sold below 100$ product, I have for services but I was taking a loss for the first 6 months per customer to acquire a base. My best performing campaign in an entirely different market (education) is for a 4000$ product/1 year service combo, cpa is at 150$ but basically one out of every 10 leads is a sale (cyclical depending on time of year so this is a "make bank for three month" thing).
    - dhimes 6y ago
      OK that makes sense. For the small stuff FB might still be a better bet.

by 55555 6y ago

nolok 6y ago

I'm not saying I can't profit, didn't say that at all. I'm saying if I have a buck to put, it's worth several times more on adwords than on fb. If you are traffic starved then sure fb could be usefull but I suspect the vast majority of small/medium business runs out of ad budget before they run out of adwords growth capabilities, and they value qualified leads much more than raw traffic. Again OF COURSE it varies by business and I'm sure other people have the opposite experience, but mine has been clear cut and I shared it.

aerosmile 6y ago
You shared it without enough nuance, and that turned it into misleading information for most people out there. The fact that you wrote a lengthy piece and gave yourself a lot of credit as a marketer only further exacerbated the negative learnings for anyone who read your first piece. I am glad you received an immediate rebuttal, which leads me to hope that not too many young entrepreneurs were led to turn their back on what's arguably one of the most important marketing channels, and for many companies the only viable one.
- nolok 6y ago
  I disagree with your point but I want to answer one part in particular: > gave yourself a lot of credit as a marketer I in no way intended to do that. If I did, I apologize. I may be bad, or good, or decent, or terrible at it, I don't know. The point I was trying to make on that part of my original comment was simply: I do spend time on my campaign and A/B test difference, not as-in "I'm great", but as-in "I didn' just make my first campaign there in 5 minutes without trying to improve it or learn from my mistakes" because I think anecdotal evidences given from that point of view have no value at all. So again, sorry if that is indeed what can be understood in what I wrote because that would be egoistical and wrong, but I genuinely don't believe that's what I wrote.
- dylan604 6y ago
  I absolutely did not have the same reaction you had to their post. The very first sentence could be read as a broad brush statement, but the rest of the post makes it clear it was based on their personal experience. If that wasn't understood, then either the full post wasn't read or reading comprehension isn't as strong with some readers (ESL could factor).
dhimes 6y ago
What is the price-point of what you sell? Do you sell a $20 product, a $200 product, a $2000 product? Google has gotten expensive, a bidding for adwords with a $20 product has never seemed like a good idea to me.
- nolok 6y ago
  It obviously fluctuates but to take the most recent one I updated, for a ~300 euro sale point (shipping excluded), physical product, in France, contested market (not a mass market product, many small vendors, no clear leader but also no brand attachment) my cpa runs at about 25 euros. I have never sold below 100$ product, I have for services but I was taking a loss for the first 6 months per customer to acquire a base. My best performing campaign in an entirely different market (education) is for a 4000$ product/1 year service combo, cpa is at 150$ but basically one out of every 10 leads is a sale (cyclical depending on time of year so this is a "make bank for three month" thing).
  - dhimes 6y ago
    OK that makes sense. For the small stuff FB might still be a better bet.