I don't understand why the "machine learning" marketing label is relevant in this discussion. Plain old classification problems are very common in data analysi

I don't understand why the "machine learning" marketing label is relevant in this discussion. Plain old classification problems are very common in data analysis, and so is parameter identification. It could be argued that these statistical techniques are the bread and butter of science. So, what's new or noteworthy on scientists using a method to analyse data? It sounds like someone was hell-bent on capitalizing on the "machine learning" marketing tag without paying much attention to it.