The whole "secret creed" angle in the headline is pure sensationalism. Half the article doesn't even talk about it, and even the way they describe it sounds lik

The whole "secret creed" angle in the headline is pure sensationalism. Half the article doesn't even talk about it, and even the way they describe it sounds like a normal "business values" kind of deal, maybe expressed in a weird way. You wouldn't call Bezos' leadership principles a "creed" for Amazon's management, would you?