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somewhere in comments, there is mention of Amazon not minding CCC as long as it sends traffic. I’d expect more to the picture. CCC driven traffic is different
by zxienin 6y ago
somewhere in comments, there is mention of Amazon not minding CCC as long as it sends traffic.
I’d expect more to the picture.
CCC driven traffic is different than usual affiliate one, in way that it has strong revenue drag effect.
And even if it’s Amazon’s preference of sale over profit, it is matter of time when they decide they have enough scale to chop-off whatever contributes to quality of their profit.
I’d love someone with more pricing, marketing expertise to comment on this.
- colechristensen 6y agoA huge amount of amazon’s retail business is as a platform for others to sell their products and the revenue/profit from that is a different game than shipped and sold by amazon. Amazon isn’t really ever going to achieve a substantially higher scale, there’s nowhere to go and the competition is catching up. And amazon does already have these features. They often email me when something on my wish list is on sale. No price graph, but still it seems camels is just another lead generation/engagement tool that they don’t have to do themselves.
- zxienin 6y ago> huge amount of amazon’s retail business is as a platform for others to sell their products and the revenue/profit from that is a different game than shipped and sold by amazon This would makes sense. ~95% of my Amazon purchases are 'sold by amazon', ~4% are 'fulfilled by amazon', as I strongly avoid 3rd party sellers. I am not sure how representative that is of larger customer base of Amazon. If its large enough, CCC traffic for Amazon is less desirable. > And amazon does already have these features. Not even close.