For you tl:dr types, here is the epiphany: “One of things that I realized is that with traditional advertising, like when you see something like Mad Men or whe

For you tl:dr types, here is the epiphany: “One of things that I realized is that with traditional advertising, like when you see something like Mad Men or when you see Ogilvy — the geniuses of the ad space — it was all experience, it was all about emotion. It was never about, ‘Hey how can I reach you in real time and blast you with messages.'” One of the ways Kiip makes this core insight real is not to slam a gamer with broadcast ads in-game, but to make the ads a reward. A coupon for Pepsi as a reward for defeating the boss, for example. The firm (kiip.me) builds the tools so that developers can design that sort of advertising into their products.