Good point. USB C came first, and people would be happy to have all their Lightning cables turned into garbage. Look, no one said the current state of things i

Good point. USB C came first, and people would be happy to have all their Lightning cables turned into garbage. Look, no one said the current state of things is good. I said no matter what Apple does there are downsides. Obviously when faced with a situation where choice A annoys customers and makes Apple more money and choice B annoys customers and makes Apple less money, they’re going to pick A. They do sometimes leave some money on the table (you used to have to pay for the OS!), but only when it makes customers happy enough to offset the loss in money with gain in good will leading to future money.