Corporate activism is cheap, but it's also fairly required at this point. Non-activism on certain subjects would be viewed in a highly negative sense which can

Corporate activism is cheap, but it's also fairly required at this point. Non-activism on certain subjects would be viewed in a highly negative sense which can impact recruitment and sales. There is really no alternative to corporations showing public support for certain issues. I suppose this does devalue the activism, but I'm not really sure activism is the point. It's more about solidarity with the change, and cementing its place in "normal" society.