That's "greenwashing". It's everywhere. Optimistically I think that's just the process of rethinking everything and retooling every single industry and changin

That's "greenwashing". It's everywhere. Optimistically I think that's just the process of rethinking everything and retooling every single industry and changing deeply ingrained consumer habits to tackle our enormous environmental problems. This "marketing spin" in the iPhone 12 keynote is a commitment that paves the way for truly environmental friendly products, behaviour and legislation.