Right - it's why we suggest founders start with a one-liner that describes what they do right now, that's clear enough that investors have a concrete picture of

Right - it's why we suggest founders start with a one-liner that describes what they do right now, that's clear enough that investors have a concrete picture of it in their heads. Once they've established that foundation, they can cast the vision / make the argument of what $B company that foundation allows them to build towards.