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Same but I ascribe this to some kind of ambition. Startup founders figure the investor wants a huge ambitious startup. “Deliver ice cream on demand” is too nar

Same but I ascribe this to some kind of ambition. Startup founders figure the investor wants a huge ambitious startup. “Deliver ice cream on demand” is too narrow, and anyway its just what they do now. In the future they’ll deliver all frozen food, then food, then other stuff, and then they’ll expand to moving stuff around for companies... really, they solve motion problems. So you get a tag line about solving motion problems, or mobility solutions and inventory solutions and of course that means financing, and finally you see a video and notice all the examples involve ice cream.

janellehmtam 6y ago
Right - it's why we suggest founders start with a one-liner that describes what they do right now, that's clear enough that investors have a concrete picture of it in their heads. Once they've established that foundation, they can cast the vision / make the argument of what $B company that foundation allows them to build towards.