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> Then not only decided to not pass that savings onto the customer, but actually secretively raised the price $30. They raised the price $130. iPhone 11 was $6
by _qulr 6y ago
> Then not only decided to not pass that savings onto the customer, but actually secretively raised the price $30.
They raised the price $130. iPhone 11 was $699, iPhone 12 is $829.
Apple slipped in the "mini" at the old price point, but it's a smaller screen.
- josephg 6y agoI feel mixed about the price going up. On one hand, it feels like gouging. There’s no way the phone costs that much more to manufacture. On the other hand, I’ve been using an iPhone 6s+ since it came out (5 years now) and it still works really well and still gets software updates. I’m thinking of getting an iPhone 12 but I still don’t actually need to - a battery replacement every few years keeps it working as it did when it was brand new. How long will my next phone last? At least 5 more years. Probably longer. Spread over 5 years the price is fine, and I’d rather buy something that’s designed to last (and remains supported) than buy a series of cheap phones that get ruined or ignored every couple years by software updates. (Looking at you, Samsung). If my phone lasts 50% longer, a 30% bump in price is reasonable. Even if I don’t use it that long, I can make that money back on the second hand market when I upgrade.