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Why should they have dropped the price on the phone? They are clearly stating what does and does not come in the box at the price. They clearly state the price
by mgolawala 6y ago
Why should they have dropped the price on the phone?
They are clearly stating what does and does not come in the box at the price. They clearly state the price. You either think what comes is worth it in the box or you don’t. They could exclude the power adapter while simultaneously increasing the price by $200 per unit. If people do not like it, they won’t buy it.
I don’t understand why there is this expectation that something is “owed” to the consumer market. If this was a bad decision on their part, and it drives a lot of consumers away from their products, it will show up in their sales numbers and they will course correct. Sort of how they did on their Mac keyboards.
My guess is that no one will care about the missing power adapter. I certainly don’t. If it increases their margin, good for them. If it is offsetting increased build expenses elsewhere, fine.
Also I would imagine $30 on a $700-$1000 device doesn’t really move the needle for most buyers. My sales taxes on that device will add up to more than that.
- saagarjha 6y agoBecause this is something they have done for many years and now they are claiming they're doing it for the environment when that is clearly not the full story. Arguments that bad decisions only show up in sales numbers are meaningless because consumer decisions do not occur in a vacuum, so pointing to sales numbers and trying to reverse engineer whether "this was a bad decision" doesn't work.
- bleepblorp 6y ago> Why should they have dropped the price on the phone? Because price gouging is immoral. If Apple was on the margins financially and needed to raise prices to stay in business, that would be one thing. Apple, however, is replete with surplus assets and is taking hard-earned money from other peoples' pockets simply because it can. There are an awful lot of far more economically productive uses the proceeds of Apple's defacto price increase could be put towards instead of further enriching Apple senior management and shareholders.
- chrisseaton 6y agoApple isn't a charity. Do you take a pay cut when you have money left at the end of the month? Why not? Why not give that back to your employers?
- saagarjha 6y agoPrice gouging is immoral. Making a profit isn't.
- chrisseaton 6y agoThe latest iPhone is not even remotely an essential item. 'Price gouging' as a concept does not apply, and you're watering down the term by trying to do that, which is dangerous.
- saagarjha 6y agoYou don't have to have an essential item to price gouge, though, you just need to charge more money than you otherwise would have to make extra profit. Whether the choice to remove the adapter in this iPhone was just for the profit margin can't be known for certain, but the fact that they removed it in other phones while keeping the price the same makes it seems like it was.
- chrisseaton 6y agoI don't think the definition of price gauging is simply 'it's a bit more expensive than I think it should be compared to what it used to be for this optional luxury item' - if it is then it's a useless concept and we shouldn't worry about it!
- wruza 6y agoWhen you rise prices, you lose sales. When you drop prices, you gain sales. The market price is where a product of these two maximizes. You cannot make more profit by simply rising prices beyond the equilibrium point. That was economics 101 when I was taught it. Is that knowledge now deprecated? Or is iphone now an essential item?
- random314 6y agoApple is not forcing you to buy their phone.
- avalys 6y agoIf you think Apple phones are too expensive, you don’t have to buy one!