6 ms·
"decided to not pass that savings onto the customer" Do you have access to the BOM? Sure it was likely a cost-savings measure, but it may have been to combat r
by stetrain 6y ago
"decided to not pass that savings onto the customer"
Do you have access to the BOM? Sure it was likely a cost-savings measure, but it may have been to combat rising prices elsewhere. It's a two-sided equation and we can't see the whole thing.
If Apple did want to be environmentally friendly though I would think offering a reasonably priced multi-device (4-ports?) charger would be more effective than just selling a single-device charger separately.
One charger for many devices for many years is a better story than "It's the same charger, just purchased separately now."
- saagarjha 6y agoThey pulled it from all their other iPhones and kept the price the same. I think it's pretty clear it's profit for Apple.
- gnicholas 6y agoFair point. They do have a significantly upgraded radio, however. I don't remember what happened to pricing when they went from 2G to 3G or 3G to 4G/LTE, but I would not have been surprised if pricing had gone up with the 5G upgrade (in a normal economy). That said, the AT&T/Verizon giveaway/deception is absolute garbage.
- JoelTheSuperior 6y agoMotorola literally sells an Android phone for £200 with 5G. I just don't buy it.
- gnicholas 6y agoThe question is: what price does Motorola sell their non-5G phones for? I assume they're cheaper.
- king_crimson 6y agoQuestion is, does Motorolas offering support the mmWave frequency band? I know that the Motorola Edge+ does support those bands, however it had an introductory price of 999$ so not exactly a bargain.
- chipotle_coyote 6y agoThe iPhone 12 (and Mini) also both have OLED displays rather than the iPhone 11's LCD, so it's at least plausible that there's a bit of increased BOM there as well? > That said, the AT&T/Verizon giveaway/deception is absolute garbage. Absolutely. :)
- tmd83 6y agoI don't have a problem with them increasing price. We don't know the cost of the changes in this version and even more so users are not entitled that Apple keep the same profit margin even if the cost is the same. The deception though is claiming that new new phone has all these new goodies with the same price. This is effectively all these new goodies with $50 increase in price ($30 career, $20 charger).
- stetrain 6y agoI believe the only one that stayed the same price was the SE, the XR and 11 both dropped by $100 (but that's a normal yearly move from Apple). But yeah, definitely boosting margins on the older phones.
- samatman 6y agoIt's not the same price because it's not the same device. Did Apple increase or decrease their profit per iPhone on this round? Y'know, I have no idea. I do know that trying to come to a conclusion about it on the basis of not including a charger and headphones is impossible.
- saagarjha 6y ago> all their other iPhones Take a look at iPhone SE's price before and after October 13th.
- epanchin 6y agoIf they wanted to be enviroment they would have switched to USB-C. I'm personally happy about the lack of charger, all my Apple ones go into a drawer never to be seen again.
- JoelTheSuperior 6y agoTo be fair I've maintained for a while now that the reason Apple uses lightning on the phones is because it's quite frankly much more durable than USB-C.
- ComputerGuru 6y agoLightning ports are not more durable than USB-C. They are extremely prone to the device-side conductor corroding. USB mini made the mistake of making the device side contain a friction wear item, but USB micro fixed that but had other endurance issues due to its flimsiness. USB C doesn’t suffer from any of those drawbacks.
- Retric 6y agoEveryone I know that got a USB-C phone eventually complained about loose cables. I have been using the same 6 year old lighting cable without issue. On it’s own that doesn’t mean much, but plenty of people dislike USB-C from personal experience.
- readams 6y agoThey tend to get dust packed into them that you can fix with a pin.
- Retric 6y agoGood to know, but that would still be a major design issue. Thinking about it, the best common data connector for interment use might be those credit card chip readers. They can handle more connections in a week than you need to recharge your phone in years. Sure they eventually ware out, but that’s in a business setting.
- hammock 6y ago>Do you have access to the BOM? Sure it was likely a cost-savings measure, but it may have been to combat rising prices elsewhere. It's a two-sided equation and we can't see the whole thing. Unless the cost of a powerbrick went up by $50-60, there are savings that Apple is not passing onto the consumer.
- toper-centage 6y agoSo you're saying the cost of the iPhone 11 and 12 is the same? Also, why does it matter? These devices were never sold anywhere near their real cost and people still bought them, and still will.
- deleted 6y ago[deleted]
- ksec 6y ago>but it may have been to combat rising prices elsewhere. 1. Qualcomm Modem is at least $8 more expensive than Intel according to last court filling. And generally inline with industry expectation of its BOM Cost. Those numbers were for 4G Modem. And I would expect 5G Modem to be even more expensive. 2. mmWave isn't Free. I am very surprised Apple put mmWave inside iPhone 12 as well. The problem with Multi Port Charger is that it is very Un-Apple. What happens when you charge a MacBook and iPad Pro at the same time? You now either expect customers to add up their Wattage to see if your chargers fits or design a multiple port charger to include this scenario, and if you include Apple's normal accessories margin that Charger is going to be insanely expensive. So it is better to leave it to third party to do it. Apple will just recommend you to use their own charger.