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> Just like the initial iPhone needed one carrier to get things right Except for the rest of the world, which did just fine. Apple tried to do US-like deals w
by josteink 6y ago
> Just like the initial iPhone needed one carrier to get things right
Except for the rest of the world, which did just fine.
Apple tried to do US-like deals with European carriers and it was just so fundamentally incompatible with the European mindset that many people simply did not understand what they were trying to sell or why.
It took a year or so before Apple realized Europeans buy phones and subscriptions separately and the iPhone-sales took off, because now people could actually buy a phone.
- auggierose 6y agoI am not sure what you mean by "Europeans", but Germany certainly was no stranger to buying phones together with a subscription.
- nottorp 6y agoBut a German is aware that phones can also be bought without a subscription, and knows the full price of the phone, I think. If you look at how USers talk, the price with a contract is the actual price of the phone for them.