> If that doesn’t happen, then it’s probably not a big deal. This assumes that agents in the market are rational actors, which they are not. Even when deceptio

> If that doesn’t happen, then it’s probably not a big deal. This assumes that agents in the market are rational actors, which they are not. Even when deception becomes the norm enough fall for the lower advertised prices to make the tactic optimal, despite the tactic's negative impact on marks and savvier consumers' alike.