3 ms·

actually it is on a phone that costs $699 i.e. a 4.3% price increase

• serjester 6y ago
  That's assuming everyone buys the cheaper version with no memory upgrades. Apple's average sales price is significantly higher than that. This seems marginal.
  • enragedcacti 6y ago
    We might as well assume that everyone buys the pro and then there is no markup at all.
  • _qulr 6y ago
    The last known iPhone ASP (from AAPL 2018 Q4 results) was $793