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Slightly misleading yes, but we're talking about $30 on phones that cost nearly a $1000. Accusing Apple of playing "marketing games" with carriers is a bit of a
by serjester 6y ago
Slightly misleading yes, but we're talking about $30 on phones that cost nearly a $1000. Accusing Apple of playing "marketing games" with carriers is a bit of a stretch.
- enragedcacti 6y agoactually it is on a phone that costs $699 i.e. a 4.3% price increase
- serjester 6y agoThat's assuming everyone buys the cheaper version with no memory upgrades. Apple's average sales price is significantly higher than that. This seems marginal.
- enragedcacti 6y agoWe might as well assume that everyone buys the pro and then there is no markup at all.
- _qulr 6y agoThe last known iPhone ASP (from AAPL 2018 Q4 results) was $793
- tomcam 6y agoHow about there being nothing misleading at all? It ain’t rocket surgery.
- save_ferris 6y agoIf you give companies an inch on stuff like this, they'll take a mile. There's no legitimate reason they should be able to play this kind of pricing game, regardless of the relative price increase.
- gnicholas 6y agoFor the record, it's not on the Pro models — just on the cheaper models. They're not "nearly a $1,000", and the fact that they're only doing it on some models shows what an artificial giveaway this is. There is no reason for it other than economics: they think they can get an extra few bucks out of these models, but they don't think they can raise the price even higher on the Pro models.