Nitpick: it was the Nazi's who adopted Bernays' work, and not the other way around - >According to Bernays’ own account he was informed by Karl von Wiegand, fo

Nitpick: it was the Nazi's who adopted Bernays' work, and not the other way around - >According to Bernays’ own account he was informed by Karl von Wiegand, foreign correspondent of the Hearst newspapers, that in 1933 Goebbels was using his PR classic Crystallizing Public Opinion ‘as a basis for his destructive campaign against the Jews of Germany’. https://www.historytoday.com/miscellanies/original-influencer https://www.historytoday.com/miscellanies/original-influence... The idea of dropping the "propaganda" moniker in favour of "public relations" because of the Nazi association is likely true though.