> There is no formal definition but we for some reason love to hear it. This seems like half of Apple's marketing. They like making up new terms for features.

> There is no formal definition but we for some reason love to hear it. This seems like half of Apple's marketing. They like making up new terms for features. Often these are to try to differentiate where there isn't already an existing term but often they seem like attempts to create an artificial differentiation. - Ceramic Shield - Super Retina Display - XDR dynamic range