I don't think it's even a marketing strategy in itself so much as a side effect of the "just have the ceo continually talking up the tech and ideas" marketing s

I don't think it's even a marketing strategy in itself so much as a side effect of the "just have the ceo continually talking up the tech and ideas" marketing strategy they follow. When it comes up Elon is pretty consistent in giving credit to the employees - it's just he's the only one talking and giving credit isn't a goal either so that gets lost.