Trust is also very difficult and expensive to win back. It should be viewed as a fairly non-renewable resource. Even if you do something big to regain trust, th

Trust is also very difficult and expensive to win back. It should be viewed as a fairly non-renewable resource. Even if you do something big to regain trust, that memory will remain as a cognitive anchor. Any semblance of the prior bad behavior will be met with, "of course, that's what they do." Back to square one.