I use Gumroad to fulfill orders, and they do not have an "e-books" category. They add VAT to everything, then transfer it to HMRC who don't complain. I'll work

I use Gumroad to fulfill orders, and they do not have an "e-books" category. They add VAT to everything, then transfer it to HMRC who don't complain. I'll work with them if we can change it later on. This is my workaround for you not to have to pay VAT: I lower the price by the amount, so the full amount will stay the same for you (even though VAT is added). It's not a generic discount: I add it to all EU countries with higher VAT rates. Many of these countries have (e)books without VAT, but Gumroad still adds the VAT.