4 ms·
>Propaganda is not dependent on the speaker. Yeah, when it's done to serve interests of private industry, it's called "marketing."
by scottlocklin 6y ago
>Propaganda is not dependent on the speaker.
Yeah, when it's done to serve interests of private industry, it's called "marketing."
- qznc 6y agoWhen Bernays brought the propaganda techniques of Hitler into the world of US commerce, he invented the term "public relations" to avoid the negative associations with Nazi Germany.
- mthoms 6y agoNitpick: it was the Nazi's who adopted Bernays' work, and not the other way around - >According to Bernays’ own account he was informed by Karl von Wiegand, foreign correspondent of the Hearst newspapers, that in 1933 Goebbels was using his PR classic Crystallizing Public Opinion ‘as a basis for his destructive campaign against the Jews of Germany’. https://www.historytoday.com/miscellanies/original-influencer https://www.historytoday.com/miscellanies/original-influence... The idea of dropping the "propaganda" moniker in favour of "public relations" because of the Nazi association is likely true though.
- dredmorbius 6y agoCorrect, if underappreciated.
- dredmorbius 6y agoBernays rebranded "propaganda" due to taint from German use of the tactics, yes, but Imperial Germany under Wilhelm II in WWI, not the Nazis in WWII. https://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393 https://theconversation.com/the-manipulation-of-the-american...
- zaarn 6y agoMarketing is private propaganda, if you think about it.