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I'm not sure if the analogy lands. Toothpaste is all about branding/packaging because there's essentially no difference in terms of what's inside the tube. Me
by skohan 6y ago
I'm not sure if the analogy lands. Toothpaste is all about branding/packaging because there's essentially no difference in terms of what's inside the tube. Media is almost the opposite: the quality of content actually matters quite a lot to the consumer.
That's not to say Netflix won't be out-competed by bigger players, but media creation is probably more correlated with organizational competence, and less correlated with pure spending power than many other industries.
- Semaphor 6y ago> because there's essentially no difference in terms of what's inside the tube At the risk of creating a tangent, but I disagree. I actually pay extra for Sensodyne Some-specific-subbrand-here because I like the taste the best: Barely minty, barely sweet. For me the most important part about toothpaste is the taste.
- skohan 6y agoHave you done a blind taste-test? Research has shown that a lot of our perceptions around the experience of a product can be influenced by presentation and branding.
- Semaphor 6y agoI’m not going to buy a bunch of toothpastes just to compare them. I simply tried toothpastes till I found one I liked.