Apple certainly does have an advertising platform for the App Store and Apple News. They describe their privacy stance here: https://support.apple.com/en-us/HT2

Apple certainly does have an advertising platform for the App Store and Apple News. They describe their privacy stance here: https://support.apple.com/en-us/HT205223 https://support.apple.com/en-us/HT205223 Maybe this is better in practice than other ad platforms, but they explicitly say that they use information about you to serve you targeted ads such as: location, age, gender, purchases from the App Store, what news you read, etc etc.