I'm somewhat more sympathetic to this position in this case as Google was truly providing Unlimited (until now), essentially. My issue is more that many things

I'm somewhat more sympathetic to this position in this case as Google was truly providing Unlimited (until now), essentially. My issue is more that many things are labelled "Unlimited" but they aren't. They aren't even close. Cell Data plans are Unlimited* (Up to 15GB tethered, Up to 25GB at 4G speed, Video limited to 720P) The thrust of my point is that if you say Unlimited, you should mean it. If that means nobody says it, I'm okay with that. They have a business to run and they should do what they need to to make it work. But I don't think they should be able to get away with selling it as "Unlimited" when there are several fine print details to define what that means that are as hidden as possible so that you don't know what they are until you've been parted with your money and run up against the limits.