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Look at the watches on the wrists of the speakers in the first 15 minutes of the keynote. They are all set to 10:09.

• saagarjha 6y ago
  Well, yeah, because the event started at 10 so it's actually around that time…
  • mttjj 6y ago
    You realize the event wasn't live, right? And Tim's watch clearly shows 10:09 the second he shows up in the video which was 10:01 at the latest "real time".
    • saagarjha 6y ago
      I know it isn't live, and it shows because they've been sloppy throughout. Check out his watch at the 20 minute mark, it's way off. In general, Apple's presenter's watches (and demo devices) show the local time for live events, and they tried to do that here but obviously didn't do a very good job.
      • freehunter 6y ago
        I don’t think that’s sloppy if everyone’s watch says 10:09 for the entire duration of the event. That sounds entirely intentional.
        • saagarjha 6y ago
          But they didn't do that, as I just mentioned and gave a fairly exact timestamp (to within a few seconds) for for you to check that they did not in fact do this.