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I laughed out loud at that. Explaining the deletion of the charger, which is effectively a price raise, through the environmental angle is genius-level marketin
by mrDmrTmrJ 6y ago
I laughed out loud at that. Explaining the deletion of the charger, which is effectively a price raise, through the environmental angle is genius-level marketing and margin improvement.
To be clear: I support the move and think Apple's environmental efforts are both sincere and meaningfully helpful. It's just the best, "aren't you happy we're raising prices!" I've ever seen :)
- adrr 6y agoTo be fair, the chargers are inferior compared to brands like Anker. GAN chargers are so much smaller. Apple took the easy way out instead of coming up with a decent charger.