At Apple’s scale, a decision like that has really big implications that from a single-user perspective aren’t that obvious. Not only do you bifurcate your enti

At Apple’s scale, a decision like that has really big implications that from a single-user perspective aren’t that obvious. Not only do you bifurcate your entire product line and supply chain, your customers are not just individuals, but families. Think about a family who has one new phone that now won’t work with any of the chargers the rest of the family uses. On top of that, the new connector type won’t be compatible with any of the pre-existing “infrastructure”. While that might not be a big deal for some single users, it could be a major issue for others.