Actually not, if you fake it you don't want to do that because then people (including high ranking people) will start asking you for demos and it will become

Actually not, if you fake it you don't want to do that because then people (including high ranking people) will start asking you for demos and it will become impossible to keep the secret. If this is the case it is way better do like they do today and selectively leak stuff and then let everyone, friends and enemys, fill out the blanks :-)