No, it is content from clickbait farms forwarded by friends of friends and casual acquaintances of that crazy uncle who you always try to avoid at family gather

No, it is content from clickbait farms forwarded by friends of friends and casual acquaintances of that crazy uncle who you always try to avoid at family gatherings. The ratio of content and updates from this core circle of people you might actually care about vs content created with the intention of being forwarded and going viral has been in a constant decline for more than a decade.