My partner re-taught himself to code for a hobby site called moodalytics.com. (He used to develop back in the 90s but moved into management and user experience,

My partner re-taught himself to code for a hobby site called moodalytics.com. (He used to develop back in the 90s but moved into management and user experience, so he didn't keep those dev skills sharp.) He taught himself to code not because he wants to be a developer. (He knows how much work and talent that requires!) Rather, he built that site purely as a way to attract developers to help him on a larger-scale product he's now working on; he wanted to prove to developers that he wasn't going to sit idly by making 'business decisions' while the developer slaved away at all the seriously critical stuff.