> So... They're right - people care enough to complain, but not buy something else Are you aware of the concept of market power, switching costs, barriers to e

> So... They're right - people care enough to complain, but not buy something else Are you aware of the concept of market power, switching costs, barriers to entry, and market lock in? If so, then that should enlighten you as to the explanation for this. > did it actually matter? Yes. It matters, yet still did not change consumer behavior, due to the concept of market power.