Mostly by keeping the organization lean. Which means that customer support staff is near non-existent and in case you need support you're pretty much on your ow

Mostly by keeping the organization lean. Which means that customer support staff is near non-existent and in case you need support you're pretty much on your own with their wiki and the forums. That, or hiring one of their third party certified partners. However, the capabilities you get out of the router are very good at that price point.