A person can make mistakes, make amends and grow into a better person, or they could start good and turn to the dark side. In either case we expect their charac

A person can make mistakes, make amends and grow into a better person, or they could start good and turn to the dark side. In either case we expect their character to project a certain amount of consistency. An individual that continuously swings between good and bad is likely to be considered unreliable. People tend to anthropomorphize companies. But companies are not people, they're organizations. They're driven by a mix of individuals who come and go and whose values, vision, motivation and influence shape the direction and actions of the organization at time T. Because of this uncertainty, never trust an organization with anything forever and learn to be comfortable with the idea that it will change. The promises of one CEO have no guarantee to be upheld by the next.