I'm kind of skeptical of that. Do you specifically mean location metadata (I'm aware that happens), or do you actually mean AT&T sells access to datasets which

I'm kind of skeptical of that. Do you specifically mean location metadata (I'm aware that happens), or do you actually mean AT&T sells access to datasets which map semantic content in the call to specific brands and products? Credit card transaction data has a much higher signal for the same purpose and is just easier to work with.