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They also sell this data to hedge funds who can use it to try to predict retail sales.
by dbyrd 6y ago
They also sell this data to hedge funds who can use it to try to predict retail sales.
- fractionalhare 6y agoI'm kind of skeptical of that. Do you specifically mean location metadata (I'm aware that happens), or do you actually mean AT&T sells access to datasets which map semantic content in the call to specific brands and products? Credit card transaction data has a much higher signal for the same purpose and is just easier to work with.
- dbyrd 6y agoJust location metadata which the hedge funds overlay with known retail locations.