This is exactly the reason non governmental entities should be allowed to do as they please within the confines of Constitutionality. If they aren't allowed tha

This is exactly the reason non governmental entities should be allowed to do as they please within the confines of Constitutionality. If they aren't allowed that freedom, then they aren't free, and you have a bigger problem. In this sense, censorship is free speech, as you point out. But it's still a form of censorship. It's just censorship that should be allowed and encouraged like any other form of speech or expression by non governmental entities. EDIT: (At least, that's how it works in the US. Other nations, other laws.)