Honeymoon meets guerilla marketing. After a point the lines between a technical blog post, personal brand building and advertising for one's startup/new project

Honeymoon meets guerilla marketing. After a point the lines between a technical blog post, personal brand building and advertising for one's startup/new project become too blurry... Makes one long for the days when ads were shown in pop-ups and you could at least close them. And the ad people did warn us this would happen :-)