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this is an excellent point Google pushes Chrome EVERYWHERE Now that Chrome is the leading browser they are turning off targeting for everyone else, so that on
by switch11 6y ago
this is an excellent point
Google pushes Chrome EVERYWHERE
Now that Chrome is the leading browser they are turning off targeting for everyone else, so that only Google has access to target users
The solution is to STOP the monopoly of Search
So that a new thing like Google Chrome can't happen i.e. Search can't be used to take over another space
- henriquez 6y agoWhy not split search and AdWords while they’re at it? There are too many perverse incentives created by the combination of Google’s ad monopoly with their search monopoly.
- irrational 6y agoDon’t the ads fund the search engine? If search was its own company, where would its funding come from?
- CydeWeys 6y agoAdvertising. Advertising companies (one of which would be Google Ads) would pay them for access to add displayed on Search.
- shajznnckfke 6y agoIf Ex-Google Ads has the best ad marketplace and can use the space most efficiently, they will bid the most and buy most of the space. So we will still have Ex-Google Ads on Google searches, but they will be owned separately. What difference will it make?
- CydeWeys 6y agoThey would be owned, operated, and governed separately, and Search could have the different ad providers compete amongst each other to provide the best rates. Add it all up together and it'd be a huge difference. Each of the two separate companies would have separate management and a fiduciary duty to maximize their own profit independently, even at the expense of the other. Consider that Verizon and AT&T, the two largest mobile phone providers in the US, are both Baby Bells resulting from the break-up of Bell Telephone Company in an anti-trust action. They compete strongly against each other, in a way that would absolutely not be true if they were still the same company.
- shajznnckfke 6y agoAgreed that breaking up a company horizontally into two competing companies creates competition between the two companies. Here we’re talking about breaking up Google vertically into two companies with a supplier-client relationship. The supplier and the client aren’t going to be competing with each other because they are in two different businesses.
- CydeWeys 6y agoIt frees up the supplier and client to compete against each other by patronizing other suppliers/clients in the industry. Right now no one else can sell ads on Google Search; after a break up, other competitors would now be able to.
- shajznnckfke 6y agoIf I had to guess the outcome, we’d probably see Google Search keep its present market share (splitting Search and ads wouldn’t help Bing Search beat Google Search). Google Ads and Bing Ads would both bid for space on Google and Bing, in addition to other players. Disrupters might be able to take some market share here by having a cheaper cost structure, or Google might dominate because they have the best tech.
- bdcravens 6y agoThe Baby Bell breakup was 36 years ago, resulting from antitrust action brought 46 years ago. Moreover, AT&T and Verizon have consolidated six of the seven Baby Bells into the 2 companies.
- CydeWeys 6y ago2 is still more than 1, and there was a lot more competition in the intervening decades when there were more than 2. So it sounds like it worked for the most part? Certainly more so than doing nothing.
- 6y ago
- eitland 6y agoThey could sell ad spots like everyone else has to ;-)
- mancerayder 6y agoWhy not offer two Googles, one for people who don't mind sifting through three pages of SEO results when they search for actual information, and another subscription that cuts out ads for those willing to shell the cash?
- paulcole 6y agoOn average, if you’ve got enough money to pay to not see ads you’re exactly the kind of person who people will pay handsomely to show ads to.
- dannyw 6y agoFor example. If you’re looking to refinance a home loan; you’re easily worth $100-$300 of revenue to Google; with a decent number of searches and clicks (eg “refinance”, “mortgage interest calculators”, etc)
- deleted 6y ago[deleted]
- nl 6y ago> Now that Chrome is the leading browser they are turning off targeting for everyone else, so that only Google has access to target users What - in detail - does this mean? Because it doesn't appear true in anyway I can see. I can still buy ads exactly the same way targeting the same characteristics I've always been able to.