Insightful comment on the page: "There are tons of companies that Apple has crushed...IBM is not one of them." Apple and IBM compete in the same sort of way th

Insightful comment on the page: "There are tons of companies that Apple has crushed...IBM is not one of them." Apple and IBM compete in the same sort of way that all humans compete for oxygen: in a not-very-meaningful way. IBM's move into PCs was defensive: As businesses started thinking about adopting these toys built from parts by neck-bearded garage trolls, the company wanted to make sure they didn't get left behind. Would every desk in corporate America have a computer on it today if IBM never got into PCs? I'm not so sure. IBM's always been a top-down company: it sells to bosses who are telling their minions what they're going to be using, while Apple's approach has almost always been much more bottom-up.