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+1 for the "powered by" acquisition channel. 1) Add "powered by" 2) Gain from brand awareness / leads it generates 3) Also gain by selling a higher tiered "w
by cj 6y ago
+1 for the "powered by" acquisition channel.
1) Add "powered by"
2) Gain from brand awareness / leads it generates
3) Also gain by selling a higher tiered "white-label" plan that large co's can upgrade to if they want to remove your powered by branding.
Even if it fails as an acquisition channel, it can still succeed at encouraging an upsell path.
- justiceforsaas 6y agoAgreed. I'm really surprised why so many founders don't use it intentionally (like paying big-names to be 'powered by' their SaaS).
- jacurtis 6y agoI was surprised this wasn't mentioned in the article, but I have made several purchasing decisions for my company with the simple incentive to remove the "Powered By" branding, even though we weren't gaining anything feature-wise. It makes an effective freemium model. Give all users all (or most) features for free. Then the ones that want to remove the branding will pay for that privilege. This way, the smaller free users are essentially paying for the service through promoting your brand. The users that don't want to promote you have a way to do it and will you pay you for that.