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The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are
by srtjstjsj 6y ago
The headline is of course false. The founders got their first users first, and then got more users by putting their name on the UI of their products, which are embedded in public-facing publications, which their customers' competitors can see.
Savvy powerful customers like Amazon sign contracts banning disclosure of the relationship, for exactly this reason.
They charge a substantial fee for the right to be used as advertising.
- redis_mlc 6y ago> The headline is of course false. The founders got their first users first Let me guess - you're a fan of Snopes. Pedant. It's a very good article, and well worth reading. Marketing doesn't consist of one magic technique.
- imglorp 6y agoThat and a maze of empty, clickbait deflections in the first 5 paragraphs and I couldn't even tell when we'd arrived at the point or not. There may well be some good research and advice here but the presentation is trashy. State the conclusion in the first sentence and then back it up. Use a solid headline, not deception.
- justiceforsaas 6y agoAuthor here. I disagree. When introducing something new, I want to start with HOW I came to the conclusion. Just my style. I understand you if you don't agree though.
- justiceforsaas 6y agoHey, author here. By "first users" I didn't mean they got their first users FIRST. But yeah, got your point. Changed the headline to "Powered by" - An Acquisition Channel Nobody is Talking About".
- derekmh 6y agoWhat part of the headline is false? The author never claims founders got their users first there.