> Kevin Lyons, an associate professor at Rutgers University in New Jersey who specializes in supply chain management and environmental policy, says that 30 to 4

> Kevin Lyons, an associate professor at Rutgers University in New Jersey who specializes in supply chain management and environmental policy, says that 30 to 40 per cent of all online purchases are sent back. That number drops to less than ten per cent for merchandise bought at bricks and mortar stores. What the hell? I rarely return either, but find myself returning online merchandise even less often than brick and mortar simply because of the inconvenience of managing packing and shipping. How are people returning 30-40% of everything they purchase online?