3 ms·
I'd guess more in the direction of first sale latency. Remarkable colors might fly off the lot, or they might moulder until they're dumped next year at a loss.
by nabilhat 6y ago
I'd guess more in the direction of first sale latency. Remarkable colors might fly off the lot, or they might moulder until they're dumped next year at a loss. Grayscale palette doesn't invite a risk of emotional response introducing volatility to sales.
Oddly enough, the models most likely to be available in actual colors fit the market most likely to care about resale value. Catastrophic depreciation hasn't ever seemed to impact luxury car sales. For excellent value retention, the other end of the market is where it's at. If MSRP for any trim level dips under US$20,000 it's certain to be available in bold colors. The other exceptions are the brand identification models - Miata, Supra, Mustang, Camaro - Emotional response is a desired outcome, so they're available in colors someone might actually form an opinion about.
- neogodless 6y agoCars like Mazda or Dodge come to mind. They tend to have bad depreciation, but are much more likely to offer orange/copper, deep reds and blues, etc. Like those found in the Neon/Dart and Mazda 3. They are "fun" cars so color is part of the package, and they appeal to individuality rather than fitting in. I look around and I see white SUVs filling up entire parking lots. This is like the "ideal vision" people want to step into... the family person with the versatile car.