> The thing is to have someone who isn't involved in making the product at all doing the demo. I think this only works if the presenter lived with the same pro

> The thing is to have someone who isn't involved in making the product at all doing the demo. I think this only works if the presenter lived with the same problems the audience wants a fix for. A demo by an engineer who's too close to the solution is infinitely better than a demo by a sales rep who can't relate to the problem or its solution because the engineer at least understands what they're trying to fix.