To build on your last point, if your return rate is above ~10% - 15% depending on category (as a merchant), you actually get penalized by Amazon to the point wh

To build on your last point, if your return rate is above ~10% - 15% depending on category (as a merchant), you actually get penalized by Amazon to the point where they will de-list your product. Return rate targets vary by category, but in general most merchants want them to be under 5%.