Your intuition is correct, at least in the product categories that I have experience with. Anything over 2% returns to me generally indicates to me that someth

Your intuition is correct, at least in the product categories that I have experience with. Anything over 2% returns to me generally indicates to me that something is wrong with the product or the product description is not clear enough. In fact having a 30-40% return rate with a high enough volume will get a buyer banned from Amazon. https://www.wsj.com/articles/banned-from-amazon-the-shoppers-who-make-too-many-returns-1526981401 https://www.wsj.com/articles/banned-from-amazon-the-shoppers...