That 45% includes folks paying them off every month, folks buying new cheaper models, folks being given other people's old phones, and folks buying used/refurbi

That 45% includes folks paying them off every month, folks buying new cheaper models, folks being given other people's old phones, and folks buying used/refurbished phones. It doesn't mean they aren't a luxury good: The newest, latest iPhones are still some of the more expensive on the market, and a lot of onlookers can't tell one from the other.