It's not amazing. The numbers have been pointing this way for nearly approaching 5 years (https://www.statista.com/statistics/276306/global-apple-iphone-sales-s

It's not amazing. The numbers have been pointing this way for nearly approaching 5 years (https://www.statista.com/statistics/276306/global-apple-iphone-sales-since-fiscal-year-2007/ https://www.statista.com/statistics/276306/global-apple-ipho... - peak iPhone unit sales was in 2015). Everyone knew this was coming. It happened to TVs, it happened to desktops, it happened to laptops, and it's happening to phones. Apple's biggest competitors are either playing a different game (the Chinese companies get to serve a completely different domestic market, and their international plays are at the very least part of a national soft power strategy), or already diversified (Samsung).